Internet real estate use jumps 13 per cent

A report prepared by Comscore Media Matrix shows that the internet traffic on Canadian owned and operated real estate web sites, including mls.ca and sia.ca, has increased 13 per cent since June 2006. The report also shows that Canadians visit real estate web sites more than internet users in 15 other countries, including the United States.

31 per cent of all Canadian adults visited a real estate web site in the past year, the highest reach of all countries monitored by Comscore. That compares to 29 per cent of all adults in Britain, 25 per cent of all adults in China, and 23 per cent of all those 18 years of age and older in the United States.

The Comscore report says that in the period between June 2006 and June 2007 the average of unique visitors per month increased by 18 per cent on sia.ca, by 6 per cent on mls.ca, and by 5 per cent on the ICX.CA web site. In that one year period the time spent on mls.ca has grown by 15 per cent, while the number of pages viewed has jumped 32 per cent.

The Comscore report also notes that the number of visitors each month switching between the English mls.ca and French sia.ca web sites has dropped in that one year period. The report also shows that in June 2007, the greatest number of visitors coming to mls.ca and sia.ca from search engine sites are coming from Google. (CREA 03/08/2007)